Burt Shavitz, a rural beekeeper whose homespun marketing for natural personal care products transformed him from an unknown recluse into the familiar scruffy face of a line of balms that healed a million lips, died on Sunday in Bangor, Me. He was 80.
The story of Burt's Bee's is amazing. Below is the trailer to a documentary done about Burt. It's a must see.